Vol. 119, No. 35 A Newspaper of General Circulation August 29, 2016
 
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More small businesses implement mobile-first strategy
GreenPal CEO Bryan Clayton came to realize he had to scrap his company’s $90,000 website. The business aims to link homeowners with lawn care companies, but its software wasn’t equipped to easily handle requests from mobile users, and 85 percent of visitors using those devices left without a transaction. “We knew we had to completely gut the entire experience and build it from a mobile-first perspective,” Clayton says. More small business owners are recognizing that however they’ve rea...more for subscribers.
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